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How to make a playlist on YouTube: The step-by-step guide to increase engagement Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel . Yes, that’s right—it’s more than just tossing videos together. It’s a major part of your YouTube strategy. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back. In this article, we’ll walk you through how to create and manage new playlists on your YouTube channel. We’ve also compiled a few best practices to make the most out of this tool. What is a YouTube playlist? A playlist on YouTube is a collection of videos typically curated based on themes . You can use playlists to categorise content and help viewers discover specific videos. Visitors can find them on the Playlists section of your channel page. Playlists add a binge-worthy element to your channel. They go by the same rules as streaming platforms (like Net...

How to create a YouTube channel for your brand in 5 steps YouTube may not be a new player in the social media game . But it’s tried and true. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users . And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. Use this step-by-step guide so you can get started in minutes. How to create a YouTube channel in 5 steps Whether you need the 101-level breakdown, or just a refresher, feel free to go straight to whichever section you need most. With that, here’s all you need to learn how to make a YouTube channel: Sign into Google Create a new YouTube channel Customis...